PPC Advertising

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PPC Advertising

We Are Manchester's Premier PPC Advertising Agency

Paid advertising enables us to drive highly targeted, ready-to-convert traffic to your site quickly and cost efficiently. With precise demographic, interest and behavioral targeting options across platforms like Google and Facebook, we reach your ideal potential customers with compelling messages as they’re actively searching for solutions you provide. We can orchestrate full-funnel campaigns in tandem aligned to each stage of the buyer’s journey – building awareness, nurturing consideration and prompting purchases.

We take the time to completely immerse ourselves in our clients’ brands, goals, and target audiences. This allows us to conceptualize and create fully customized website solutions built specifically to accelerate their business growth. From aesthetics to user experience and performance, we optimize every component of our Manchester clients’ websites to deliver genuine value. We build long-term partnerships focused on driving real online results.

PPC Advertising

Optimizing for Conversions with Unrivaled Measurement and Flexibility

The extensive measurement capabilities of paid platforms allow us to relentlessly test and optimize every campaign element – copy, visuals, landing pages – to maximize conversion rates. With real-time tracking providing transparent views of all key performance indicators, we align and adjust campaigns to accelerate returns on ad spend while staying on budget. Our bidding strategies and funding allocation can flex in sync with your sales cycles and revenue objectives quarter to quarter.

PPC Advertising

Continuous Evolution Through Testing Fuels Lasting Performance

We don’t set-and-forget paid campaigns. Our team constantly evaluates results and additional variables to run new tests – exploring new audiences, creatives, landing pages. We rapidly scale elements demonstrating improved conversion rates while culling underperformers. This cycle of rigorous testing and swift iteration allows us to boost campaign effectiveness month over month, keeping your cost per lead/sale steadily declining while ROI climbs over years.

OUR APPROACH

We believe in a systematic and strategic approach to copywriting, ensuring every word resonates with your audience and accomplishes your goals.

Map the Vision

We have in-depth discussions to fully understand your business goals, target audience, brand positioning and ideal online outcomes. This shapes a tailored strategy for your website.

Crafting the Blueprint

The blueprint is the strategic foundation that shapes every element of our customized PPC campaigns, from audiences and creatives to landing pages and bidding. Before deploying any ads, our team devotes extensive effort to researching and mapping out campaign plans aligned completely to your business KPIs. Through examining your offerings, historical analytics, conversion funnel, competitors and more we gain immense clarity on campaign objectives, ideal customer targeting, budget pacing and success metrics.

Optimize & Enhance

The launch of our customized PPC campaigns is only the beginning. With the blueprint guiding campaign objectives in place, we move into a phase of continuous optimization, refinement and innovation to fuel lasting growth. Our PPC experts relentlessly analyze keyword performance, audience engagement, creative resonance and other dimensions to identify opportunities.

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